MKTG522 New products fail at a very high rate often greater than 75%

Question: #9259

MKTG522 Marketing Management Final Exam Question: New products fail at a very high rate, often greater than 75%. Demonstrate a graduate-level response that communicates your in depth rationale for why so many products fail upon their introduction. Based on this, to what should marketers be sensitive when introducing a product that is new to the market? (Points : 25)

Solution: #9296

MKTG522 New products fail at a very high rate often greater than 75%

A+ Please look at the attach...