LAW 531 Week 1 Quiz 16 16

Question Details: #266
LAW 531 Week 1 Quiz 16 16

1) Which term describes the diverse needs of many ethnic market segments?

  •   Multidiversity marketing
  • Multicultural marketing
  • Multifaceted marketing
  • Mass marketing

2) How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

  • Two
  • Eight
  • Nine
  • ·         Seven

3) Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

  • Segment acid test
  • Segment attractiveness
  • Marketing-mix strategy
  • Needs-based segmentation

4) When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 

  • Indirect heuristic
  • ·         Lexicographic heuristic
  • Elimination-by-aspects heuristic
  • ·         Conjunctive heuristic

5) Which group is experiencing the fastest population growth today?

  • Asian Americans
  • Caucasian Americans
  • Hispanic Americans
  • ·         African Americans

6) Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? 

  • Direct
  • Niche
  • Concentrated
  • ·         Undifferentiated

7) Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

  • ·         Points-of-reference
  • Brand reference
  • Points-of-parity
  • ·         Points-of-difference

8) What other dimension helps market segments be measurable, substantial, accessible, and differentiable? 

  • ·         Functional
  • Actionable
  • Obtainable
  • ·         Reasonable

9) Which market is known as the invisible market segment?

·         African American

  • Asian American
  • Caucasian American
  • ·         Hispanic American

10) Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

  • ·         Category membership

 

  • ·         Industry membership
  • Product membership
  • ·         Market membership


11) In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

  • Relationship to
  • Dimension to
  • Value to
  • ·         Response to

12) Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

  • Industry analysis
  • Brand positioning bull’s eye
  • Competitive analysis

·         Brand perceptual analysis

13) Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

  • Point-of-difference
  • Perceptual mapping
  • Brand extensions
  • Brand cannibalizations

14) Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 

  • communicate
  • inflate
  • create
  • ·         infuse

15) Which of the following do brand mantras attempt to define?

  • Brand identity
  • Brand equity
  • Similarity to other brands
  • ·         Points of difference to other brands

16) Which of the following would consumers associate closely with a brand?

  • Points-of-difference
  • Customer focuses
  • Points of reference

·         Brand attitudes

17) What is the second stage of the consumer buying process?

  • Purchase decision
  • Buyer satisfaction
  • Information search
  • ·         Evaluation of alternatives

18) When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

  • Internet
  • Standard & Poor’s
  • Trade directories
  • Business associates

19) Which other dimension is the VALS classification system based on besides consumer motivation?

·         Consumer beliefs

  • Consumer retention
  • Consumer support
  • ·         Consumer resources

20) Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

  • Product demand
  • Consumer response
  • Value proposition
  • ·     Value-added product

21) Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and 

  • perceptual mapping
  • possession 
  • positioning
  • positive marketing

 


Week 2 Quiz (All 21 answers are right)

  • Budget: $10 Ready
  • Posted by: AlgebraExpert
  • Subjects: Law Spanish
  • Attachments:

Solution Details: #278
LAW 531 Week 1 Quiz (16/16)

LAW 531 Week 1 Quiz (16/...

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