BUS 640 Week 5 Discussion 2 New Product Introduction

Question Details: #21986
BUS 640 Week 5 Discussion 2 New Product Introduction

BUS640 Week5 DQ2 New Product Introduction New Product Introduction. Bayer Schering Pharma AG, Germany owns the Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. The Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu. The company has recently introduced a new and improved Alka-Seltzer Plus, as described in the TV ad: “The Cold Truth”, (please, watch the ad listed in the Required Readings) The ad shows that Alka-Seltzer Plus fights cough, body aches, runny nose, sneezing and fever, just like Vicks NyQuil does, but it also now can fight congestion, unlike NyQuil. Explain how the new Alka-Seltzer Plus has been quality- and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning. How do you think Proctor and Gamble, the company who produces Vicks NyQuil,would respond to the ad?
  • Budget: $2 Ready
  • Posted by: TutorMaster
  • Subjects: General Questions Group Theory
  • Attachments:

Solution Details: #22023
BUS640 Week 5 Discussion 2 New Product Introduction

A+ Please look at the attach...
Buy now with PayPal's online protection..
  • Purchased: 11 x
  • Average Rating: A+
  • Posted By: TutorMaster

Ratings

A+ - Thank you!

Thanks for the positive feedback!

FB Comments