BUS 620 Week 5 Discussion 1 Marketing Channels

Question Details: #21958
BUS 620 Week 5 Discussion 1 Marketing Channels

BUS620 Week5 DQ1 Marketing Channels Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels. What are the benefits and limitations of selling through a store front and online?
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Solution Details: #21995
BUS620 Week 5 Discussion 1 Marketing Channels

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