BUS620 Week 4 Discussion 1 The Role of Pricing

Question: #21956

BUS620 Week4 DQ1 The Role of Pricing The Role of Pricing. Review the article: Mohammed, R. (2012). J.C. Penneys risky new pricing strategy. Harvard Business Review. Is your own buying behavior influenced by coupons and sales? Why do you think J.C. Penneys pricing strategy has not been successful as compared to other low price proponents like Walmart? Will Ron Johnsons four-year plan be successful over the long-term? Why or why not?

Solution: #21993

BUS620 Week 4 Discussion 1 The Role of Pricing

A+ Please look at the attach...