Question: #21954

BUS620 Week 3 Discussion 2 Marketing Segmentation

BUS620 Week3 DQ2 Marketing Segmentation Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students.
Solution: #21991

BUS620 Week 3 Discussion 2 Marketing Segmentation

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