Question: #153

COMMUNICATION Discussion Questions Advertisements & Market Research

 

1. Does media control advertisers or do advertisers control media? Should consumers be allowed to control the advertisements they receive? What ethical dilemmas does media control present? Provide examples


2.  With this challenge in mind, how can a smaller company still effectively track customer behavior, preferences and other similar data to stay competitive?

 

 

Solution: #156

COMMUNICATION Discussion Questions Advertisements & Market Research

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